刊登日期: 2025-05-21
活動視覺設計 ｜2024布農文化論壇
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:: 活動視覺設計 Event Visual Design ::
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這次與布農族知識中心合作活動視覺，以「夢的開始」為主題出發，從夢想與夢境的氛圍延伸出神秘且詩意的視覺語言。
整體設計如夜幕般靜謐而深邃，營造出如夢似幻的文化場景，邀請觀者走進一場關於記憶、傳說與希望的夢中旅程。
整體設計如夜幕般靜謐而深邃，營造出如夢似幻的文化場景，邀請觀者走進一場關於記憶、傳說與希望的夢中旅程。
#設計理念 Design Philosophy ⇢ ⇢ ⇢
夜色，是夢的起點，也是布農族文化故事的舞台。
此次設計以夜色為基調，象徵夢境的寧靜與想像力的無限延展。
透過圖像的鋪陳，我們不僅在建構視覺，更是在喚醒代代流傳的文化記憶。
透過圖像的鋪陳，我們不僅在建構視覺，更是在喚醒代代流傳的文化記憶。
▞ 視覺設計亮點 Design Highlights ▞
→ 傳說中的守護者 ✦
融入布農族傳說中的紅嘴黑鵯——叼著火種、拯救族人的靈鳥，象徵智慧與希望。
→ 象徵文化靈性的動物 ✦
山羌與螃蟹等動物現身畫面中，象徵文化中的機警、靈敏與自然對話的智慧。
→ 背簍與文化容器 ✦
背簍化身為文化記憶的容器，承載著布農族祖靈的故事與神話，訴說傳承與延續的力量。
→ 夜夢的詩意色彩 ✦
色調以深藍與夜紫為主，流動於具象與抽象之間，將夢境的氛圍具象化為畫面語彙。
這不只是一幅圖像，更是一場文化詩篇的展開。
在夢與記憶的交會之處，布農族的故事被重新看見、被深深感受。
Brand Identity｜環島走部落有限公司
Client｜國立暨南國際大學 布農族知識研究中心
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#Design Philosophy ⇢ ⇢ ⇢
The night is where dreams begin—and where Bunun cultural stories unfold.
This design draws from the atmosphere of night, symbolizing the serenity of dreams and the boundless space for imagination.
Through the layering of visual elements, we are not only crafting imagery, but also awakening cultural memories passed down through generations.
▞ Design Highlights ▞
→ Guardians from Myth ✦
Inspired by the Bunun legend, the Black Bulbul—a sacred bird that carries fire and rescues the people—appears as a symbol of wisdom and hope.
→ Spiritually Symbolic Creatures ✦
Animals such as the Reeve’s muntjac and crab emerge within the design, representing alertness, sensitivity, and the wisdom found in dialogue with nature.
→ The Basket as a Cultural Vessel ✦
The traditional woven basket becomes a container of stories, filled with myths and ancestral wisdom, embodying cultural inheritance and continuity.
→ Poetic Colors of the Dreaming Night ✦
A palette of deep blues and nocturnal purples flows between abstraction and form, visualizing the dreamlike quality of the narrative.
This is more than just an illustration—
It is the unfolding of a cultural poem.
Where dreams and memories converge, the stories of the Bunun people come alive once more.
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