刊登日期: 2025-02-27
活動視覺設計｜信義鄉74屆鄉運
信義鄉運動會不僅是一場結合田徑、球類競技與傳統競技的體育盛事，更是各部落情感交流的重要時刻。在賽場上，選手們奮力拼搏，展現運動精神與技術；在其中也有文化祭儀的展演讓文化與運動精神都在進行式。
#設計理念 Design Philosophy ⇢ ⇢ ⇢
這是環島走部落首次為信義鄉運動會打造主視覺設計，對於家鄉的專案更是格外重視。在初期提案階段，我們探索了不同風格的設計方向，並以突顯布農族的運動特色為核心。
▞ 活動視覺設計亮點 ▞
→布農×鄒族在地色彩✦
以布農服飾的黑與鄒族服飾的藍為主色調，搭配螢光蘋果綠點綴，營造年輕且充滿活力的視覺印象。
→賽事人物為主角✦
聚焦信義鄉運動會的競技精神，以運動員形象作為主視覺核心，展現賽事的熱血氛圍。
→動感字體，速度感十足✦
字體設計融合動態筆觸，營造奔馳感，提升畫面的競技張力，讓視覺更具衝擊力。
→隱形閃電與漸層線條✦
背景運用閃電符號與流動線條交錯設計，象徵運動員的爆發力與比賽瞬間的能量釋放。
→獨特跳色點綴✦
以螢光蘋果綠作為跳色元素，增強視覺層次感，並成為本屆鄉運的代表色。
透過設計展現了信義鄉的運動精神，也在視覺語言上傳遞地方文化與競技的結合，打造專屬於第74屆鄉運的獨特風貌！
Brand Identity｜ 環島走部落有限公司
Client｜南投縣信義鄉鄉公所
#設計公司 #環島走部落 #南投縣信義鄉 #74屆鄉運 #爆發力 #運動賽事設計 #活動視覺設計 #運動競技與傳統文化 #DesignStudio #HuanDaoZouBuLuo #SinyiTownship #74thTownshipSportsGames #AthleticSpirit #SportsDesign #EventVisualIdentity #SportsCulture
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#Design Philosophy ⇢ ⇢ ⇢
This marks the first time that Huan Dao Zou Bu Luo has designed the visual identity for the Xinyi Township Sports Games, making this hometown project especially meaningful. In the early proposal phase, we explored various design styles, ultimately centering the concept around highlighting the athletic spirit of the Bunun people.
▞ Key Design Highlights ▞
→ Bunun × Tsou Cultural Colors ✦
Inspired by indigenous clothing, the primary colors feature Bunun black and Tsou blue, accented with neon apple green, creating a youthful and dynamic visual impact.
→ Athletes as the Focal Point ✦
The visual identity spotlights the competitive spirit of the games, placing athletes at the center to capture the energy and passion of the event.
→ Dynamic Typography for a Sense of Speed ✦
The custom typography incorporates fluid, energetic strokes, enhancing the sense of movement and competition, making the visuals more powerful and engaging.
→ Hidden Lightning & Gradient Lines ✦
The background features interwoven lightning motifs and flowing gradient lines, symbolizing the explosive energy and intensity of the competitions.
→ Bold Accent Colors ✦
Neon apple green is strategically used as a striking accent, enhancing visual contrast and serving as the signature color of the 74th Township Sports Games.
Through this design, we aim to capture the athletic spirit of Xinyi Township, visually blending local culture and sportsmanship to create a unique identity for this year's event!
Brand Identity｜ciclingtaiwan Co., Ltd.
Client｜Sinyi Township Office, Nantou County
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